Every piece of jewelry at Braswell & Son is certified authentic and backed by our Braswell Authenticity Guarantee (B.A.G.). With the expertise of our graduate gemologist, in-house jeweler, and the latest advancements in diamond detection, you can shop with complete confidence knowing your diamonds and fine jewelry are genuine.

Many of our pieces are truly one of a kind—lovingly brought back to life by our talented jeweler and ready to begin a new chapter with you. From vintage treasures to modern classics, each piece tells a story of craftsmanship, authenticity, and enduring beauty.

true craftsmanship

interest free layaway available

Timeless pieces. Everyday sparkle.

Explore curated rings, necklaces, bracelets, earrings, and bridal—from classic solitaires and diamond studs to vintage treasures and modern gold. Every piece is authenticated and priced right, so you can fall in love with confidence.

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Why Shop Braswell & Son

  • Curated selection you won’t see everywhere—new arrivals daily

  • Fair prices on fine metals & diamonds (estate, antique, and modern)

  • Braswell Authenticity Guarantee (B.A.G.) on eligible luxury jewelry

  • Interest-free Layaway (20% down; 3/6/8-month plans by price)

  • Trade In to Trade Up within 6 months toward something you love even more

  • Friendly experts and graduate gemologists who love helping you choose

Make it yours. Ring sizing available; many purchases can be sized quickly.

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Ways to Take it home

We make it easy for you to get the jewelry of your dreams on manageable terms.

Interest Free Layaway

Hold your one-of-a-kind piece with 20% down and easy payments (3/6/8 months based on price).

Layaway

Trade In to Trade Up

Have jewelry you’re not wearing? Trade it in and upgrade within 6 months—your original purchase price becomes trade value toward a higher-priced item.

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Pay Today

We accept major payment methods in store; just ask your location about options.

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Visit Us

Shop online or stop by any Braswell & Son showroom in Little Rock (including North Little Rock), Conway, and Greater Nashville (Hermitage — Lebanon Pike and Franklin). We’ll help you compare styles, pick stones, and size the perfect fit.

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Layaway Your Way

FAQs

  • Yes. Every piece is authenticated; eligible luxury jewelry is backed by our B.A.G. authenticity guarantee.

  • Yes. We offer professional ring sizing; many purchases can be sized quickly. Eligible purchases over $500 include a complimentary one-size adjustment.

  • Yes—interest-free layaway with 20% down and 3/6/8-month plans by price.

  • Use our Trade In to Trade Up program—within 6 months, apply your original purchase price toward a higher-priced piece.

  • No—walk-ins welcome at every location.