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rolex
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brietling
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tudor
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cartier
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invicta
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tag heuer
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omega
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Our collection of watches is more than luxury—it’s trust you can wear. Every timepiece we offer is certified by the Braswell Authenticity Guarantee (B.A.G.) and backed by our decades of expertise in fine watch authentication. From Rolex to Cartier and beyond, we ensure your investment is genuine, precise, and ready for a lifetime of moments.
Brands We Love
Rolex • Omega • Cartier • Breitling • TAG Heuer • Tudor • Patek Philippe • Audemars Piguet • and More
interest-free layaway available
Iconic Craft. Timeless pieces.
Discover authenticated luxury watches—from classic dress pieces to modern divers and chronographs. New arrivals land often, so if you love it, don’t wait.
Why Shop Braswell & Son
Curated selection of sought-after brands and hard-to-find references
Fair pricing on pre-owned and like-new timepieces
Braswell Authenticity Guarantee (B.A.G.) on eligible watch purchases
Interest-Free Layaway (20% down; 3/6/8-month plans by price)
Trade In to Trade Up within 6 months toward something you love even more
Friendly, knowledgeable team who genuinely loves watches
Make Your New Watch Truly Yours. Watch Sizing available, down-sizing can be done quickly.
Timepiece Tuesday is where passion meets precision. Each week, we dive into the stories behind legendary watch brands, uncovering the artistry, heritage, and craftsmanship that make these timepieces timeless. Whether you’re a collector, enthusiast, or simply curious, join us as we explore the ticking legacy of the world’s finest watches.
Ways to Take it home
Shop luxury watches from all the major brands in one place at the best price.
Interest Free Layaway
Hold your one-of-a-kind piece with 20% down and easy payments (3/6/8 months based on price).
Trade In to Trade Up
Bring a watch you’re not wearing and trade toward an upgrade. You have up to 6 months from purchase to apply your original purchase price toward a higher-priced watch in similar condition.
Watch Sizing & Polish
Need a link added or removed? Prefer a light polish? Visit any showroom for quick sizing and a professional polish option.
Visit Us
Shop online or see the collection in person across Little Rock (including North Little Rock), Conway, and Greater Nashville (Hermitage — Lebanon Pike and Franklin). We’ll help you compare sizes, try bracelets, and pick the perfect everyday (or special-occasion) piece.
FAQs
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Yes—eligible luxury timepieces are backed by our B.A.G. authenticity guarantee.
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Often, yes. Each listing notes what’s included (box, papers, extra links/straps, etc.).
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Yes—interest-free with 20% down and 3/6/8-month plans by price.
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Absolutely. Use Trade In to Trade Up—within 6 months, apply your original purchase price toward a higher-priced watch in similar condition.
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Yes—watch sizing is available in store.
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No—walk-ins welcome at every location.